Where to Find Your Most Profitable Customers

Where to Find Your Most Profitable Customers

To determine your Optimal Selling Strategy (as you may know, this is Mark Ford’s landmark term, borrowed from his book Ready, Fire, Aim), your first task is to find where your most profitable customers spend their time … and their money. In our world today, I believe...
The Great Pumpkin Caper

The Great Pumpkin Caper

Looking in the rear-view mirror, I could see the grin splitting his face underneath eyes that were firm, determined, and dancing with excitement all at the same time. Our big brown van – a 15 passenger Ford Clubwagon – is hardly what you would call “inconspicuous”,...